REXA
Real Estate eXtraordinary Assistant
AI Lead Gen · Full CRM · Voice Dialer · Social Media · Paid Ads · SEO
REXA is the world's most complete autonomous real estate growth platform. It combines AI lead generation, a full CRM, an AI voice dialer (Amy), automated email and SMS outreach, complete Facebook & Instagram social media management, autonomous PPC ad campaigns, Nextdoor community marketing, SEO landing pages, and a comprehensive analytics suite — all running 24/7 without any manual effort.
There is literally nothing else available for real estate professionals that offers everything needed to scale an agent or agency at this level. REXA replaces your ISA, your CRM, your social media manager, your ad agency, and your lead provider — at a fraction of the combined cost — while generating 3–5 qualified appointments per week on autopilot from day one.
✓ Exclusive territory per ZIP · ✓ Full CRM & AI Voice Dialer · ✓ Social Media Automation · ✓ No lock-in contracts
The Problem REXA Solves
The average real estate agent spends 21+ hours per week juggling lead generation, cold calling, social media posting, email follow-ups, ad management, and appointment scheduling — while still falling behind competitors who have teams doing all of this. REXA eliminates every one of these bottlenecks simultaneously.
No Social Media Presence
Most agents post inconsistently or not at all — REXA publishes 3–5 AI-written posts per week to Facebook & Instagram automatically
Missed Hot Leads
Comments and DMs go unanswered for hours — REXA monitors and auto-replies to hot leads in real time, alerting you instantly via SMS
Wasted Ad Spend
Manual ad campaigns burn budget on underperformers — REXA auto-scales winning campaigns and pauses low-CTR ads every 6 hours
How REXA Generates Leads
Geographic Territory Targeting
Define your target territory (city, state, zip code) and the AI generates 28+ location-specific intent queries to identify people actively searching for real estate help in your market.
AI Intent Scoring
Each lead receives a score from 0-100 based on property interest, budget, territory match, timeline urgency, and prior engagement. Hot leads (70-100) receive immediate outreach.
AI Personalization
GPT-based models generate unique, property-specific emails for each lead. Every message includes personalized subject lines, neighborhood references, and low-friction CTAs.
Automated Outreach
All emails are sent through our AI-powered outreach engine with domain warmup, inbox optimization, and 4-step drip sequences (Days 0, 3, 7, 14) to maximize reply rates.
Learning Loop
REXA analyzes every reply, identifies top-performing subject lines and offers, and continuously improves targeting and messaging without manual intervention.
Complete Platform Features
Every system a top-producing agent or agency needs — all in one autonomous platform running 24/7.
AI Lead Discovery
Automatically finds FSBO and expired listings in your territory using 28+ AI-generated intent queries
Appointment Calendar
Built-in calendar to manage all your showings, listing appointments, and follow-up calls in one place
Automatic SMS & Email Reminders
Automated reminders sent to prospects before every appointment — reducing no-shows by up to 60%
Pipeline Management
Visual deal pipeline with stages: New → Contacted → Appointment Set → Under Contract → Closed
Contact CRM Database
Full contact profiles with property details, AI lead scores, email history, notes, and next actions
AI-Powered Personalization
Every email uniquely generated with property-specific details, neighborhood references, and low-friction CTAs
4-Step Drip Sequences
Automated follow-ups on Days 0, 3, 7, and 14 — capturing 42% more replies than single-touch outreach
AI Reply Intelligence
Automatically classifies replies as interested, appointment booked, follow-up needed, or unsubscribe
Performance Analytics Dashboard
Track open rates, reply rates, appointments booked, and revenue closed — all in real time
AI Lead Scoring
Every lead scored 0–100 based on intent, property match, and engagement — so you always call the hottest leads first
Deliverability Optimization
Domain warmup, inbox placement optimization, and spam filter avoidance built in
A/B/C Testing
Three message variants tested simultaneously to continuously identify winning approaches
Facebook & Instagram Auto-Posting
AI writes and publishes 3–5 posts per week — market updates, listing spotlights, sold announcements — to both platforms simultaneously
Instagram Story Composer
Dedicated 9:16 story creator with AI caption generation, image upload, and automated scheduling
Social Media Comment & DM Monitoring
Monitors all comments and DMs in real time — auto-replies to hot leads and sends you an instant SMS alert for high-intent prospects
Autonomous PPC Ad Campaigns
Creates, launches, and optimizes Facebook & Instagram ad campaigns automatically — pausing underperformers and scaling winners every 6 hours
AI Voice Dialer (Amy)
Amy Johnson, REXA's AI voice agent, makes concurrent outbound calls, qualifies prospects, drops voicemails, and books appointments — 24/7
Nextdoor Community Marketing
Automated neighborhood-level posts and engagement on Nextdoor to build hyper-local brand presence and capture community leads
SEO Landing Pages
Auto-generated, SEO-optimized landing pages for each target zip code to capture organic search traffic and convert homeowners into leads
Property Valuation Tool
Instant AI-powered home valuations via RentCast — sends personalized valuation emails to leads and captures inbound homeowner inquiries
REXA's AI Engine — How It Works
REXA doesn't just send emails. It operates a full-stack AI pipeline that finds, qualifies, personalises, and follows up with real estate leads — completely autonomously.
Intelligent Prospect Discovery
REXA's AI generates geo-targeted search queries based on your designated city, state, or zip code — automatically identifying homeowners and sellers with high intent signals. No list buying required.
AI-Written, Hyper-Personalised Emails
Every email is uniquely written by REXA's language model — not a template. It references the prospect's property, neighborhood, and local market conditions to create messages that feel hand-crafted, achieving 45–55% open rates.
Automated 4-Step Drip Sequences
REXA sends a precisely timed follow-up sequence on Days 0, 3, 7, and 14 — each with a different angle and value proposition. This captures 42% more replies from prospects who didn't respond to the first message.
Initial outreach — property value hook
Market update — urgency angle
Social proof — recent sales nearby
Soft close — free consultation offer
AI Reply Classification & Routing
When a prospect replies, REXA's AI reads and classifies the response in real time — tagging it as Interested, Meeting Booked, Follow-Up Needed, or Unsubscribe. Hot leads are escalated directly to your calendar. Opt-outs are handled automatically, maintaining full CAN-SPAM compliance.
Continuous Learning Loop
REXA analyzes every campaign's performance data — open rates, reply rates, meeting conversions — and automatically refines subject lines, send timing, and messaging angles. The longer it runs, the better it performs.
Expected Lead Generation Performance
Based on real-world real estate outreach campaigns using REXA:
| Metric | Conservative | Target | Best Case |
|---|---|---|---|
| Weekly Emails Sent | 700 | 1,000 | 1,400 |
| Open Rate | 30-40% | 45-55% | 60%+ |
| Reply Rate | 3.4% | 5.5% | 10%+ |
| Positive Replies/Week | 7-10 | 14-21 | 28-35 |
| Meetings Booked/Week | 1-2 | 3-5 | 7-10 |
* Performance assumes properly warmed sending domain, verified lead list, and territory-matched messaging
Who REXA Is Built For
Independent Agents
Want a consistent pipeline without hiring a VA or SDR
Real Estate Investors
Running direct-to-seller campaigns across multiple zip codes
Brokerages
Standardize outreach quality across agent teams
Real Results from Real Estate Professionals
See how REXA is helping agents close more deals and save time on prospecting
"REXA generated 12 qualified seller leads in my first month. I closed 3 deals worth $2.1M in commissions. The AI personalization is incredible—prospects think I wrote each email myself."
"I was spending $4K/month on cold callers with terrible results. REXA costs a fraction of that and books 4-6 seller appointments per week. Already under contract on 2 off-market properties."
"We deployed REXA across our 8-agent team. In 90 days we generated 47 qualified leads and closed 11 transactions. The ROI is insane—we're never going back to manual prospecting."
Autonomous Social Media Management
REXA is the only real estate platform with fully autonomous Facebook and Instagram management built in. No Hootsuite. No Buffer. No social media manager. REXA handles everything — content creation, scheduling, publishing, story posting, comment monitoring, DM responses, and paid ad campaigns — completely on autopilot.
Content & Publishing
Creates market updates, listing spotlights, sold announcements, buyer tips, and open house posts — all written by GPT with your brand voice
Publishes 3–5 posts per week on Mon/Wed/Fri at 9 AM — rotating through content types automatically
Posts to Facebook Pages and Instagram Feed simultaneously via the Meta Graph API — one system, two platforms
Dedicated 9:16 story creator with AI captions, image upload, and scheduled publishing
Auto-generates location and niche-specific hashtags for every post to maximize organic reach
Engagement & Lead Capture
Scans all post comments every 15 minutes — auto-replies to inquiries and flags hot leads for immediate follow-up
Responds to direct messages with AI-generated replies that qualify the lead and route hot prospects to your CRM
When a high-intent lead engages on social media, you receive an immediate SMS alert so you can close the deal personally
Creates and launches Facebook & Instagram ad campaigns targeting motivated sellers in your zip code — auto-pauses losers, scales winners every 6 hours
Tracks reach, engagement, follower growth, and lead conversions across both platforms in one unified view
💡 REXA's social media system replaces a dedicated social media manager ($2,000–$4,000/mo) and a paid ads agency ($1,500–$3,000/mo) — included in every plan at no extra cost.
Your Business Runs While You Sleep
REXA operates on a precise daily schedule — generating leads, making calls, posting to social media, and nurturing prospects from 7 AM through midnight, every single day.
Lead Discovery Begins
REXA automatically pulls dozens of fresh motivated seller leads — FSBOs, expired listings, pre-foreclosures, high-equity homeowners, and absentee owners — directly from Zillow, the MLS, and county records. Every lead is skip-traced and scored by AI before you finish your morning coffee.
Personalized Email Outreach Queued
GPT writes a unique, hyper-personalized email for every lead — referencing their specific property, neighborhood, and situation. Subject lines are A/B tested. Emails are queued across 96 warm sending inboxes with domain warmup and spam-filter avoidance built in.
Amy Starts Calling
Amy Johnson, REXA's AI voice agent, begins making concurrent outbound calls to your leads. She qualifies prospects, handles objections naturally, drops personalized voicemails, and books seller appointments directly on your calendar. When a hot lead is ready to talk to you personally, Amy transfers the call live and sends you an instant SMS alert.
Social Media Goes Live
REXA publishes AI-written posts to your Facebook Page and Instagram Feed simultaneously — market updates, listing spotlights, sold announcements, and buyer tips. Stories are posted to Instagram. Hashtags are auto-generated for maximum organic reach. All content is written in your brand voice.
Real-Time Engagement Monitoring
REXA monitors every comment and DM on Facebook and Instagram every 15 minutes. Hot leads get an instant AI reply that qualifies them and routes them to your CRM. You receive an immediate SMS alert for every high-intent prospect. Meanwhile, Amy continues calling and the email drip sequences run automatically.
PPC Ad Optimization
REXA automatically reviews all running Facebook and Instagram ad campaigns. Underperforming ads are paused. Winning campaigns are scaled. New ad variations are tested. Your ad budget is always working at maximum efficiency — without you touching a single campaign.
Weekly Performance Report
A comprehensive performance report lands in your inbox every Sunday morning — leads generated, emails sent, open rates, reply rates, calls made, appointments booked, social media reach, ad spend vs. results, and your pipeline status. Everything you need to know in one clean summary.
REXA works 24 hours a day, 7 days a week — so you don't have to.
While you're showing homes, meeting clients, or spending time with your family, REXA is generating leads, booking appointments, and growing your social media presence on autopilot.
Simple, Transparent Pricing
Every plan includes the full REXA platform — AI lead gen, voice dialer, social media management, appointment calendar, automated reminders, and pipeline management. No setup fees. No long-term contracts. Cancel anytime.
Solo Prospector
For solo agents replacing REDX, manual cold calling, and a basic CRM.
- AI lead discovery (FSBO & Expired)
- Full CRM dashboard & contact database
- Appointment calendar with auto-reminders
- AI email sequences (4-step drip)
- Up to 500 skip traces / month
- × AI Voice dialing
Cheaper than a VA. Better automation than REDX.
AI Appointment Engine
For top producers and small teams who want a full CRM and booked appointments.
- Everything in Solo Prospector
- Pipeline management (visual deal stages)
- AI two-way SMS with intelligent lead qualification
- 1,000 AI SMS messages / month
- Up to 2,000 skip traces / month
- AI Reply Intelligence & Classification
Replaces an ISA that costs $1,500+ / month.
Brokerage / Team AI
For real estate teams and brokerages scaling across multiple agents.
- Everything in AI Appointment Engine
- Unlimited team seats & agent dashboards
- Synthflow AI Voice Dialing integration
- Predictive lead scoring (0–100)
- 5,000+ skip traces / month
- Dedicated Synthflow assistant routing
Competes with BoomTown/CINC — focused on high-margin outbound seller leads.
All plans include onboarding support. Annual plans available — contact us for a quote.
Autonomous Social Media Management
Let REXA's AI handle your entire social media presence — content creation, scheduling, and publishing across Facebook & Instagram. Automatically posts listing announcements, market updates, and engagement content tailored to your territory.
- ✓ AI-generated real estate content
- ✓ Auto-scheduling across Facebook & Instagram
- ✓ Listing announcements & market updates
- ✓ Engagement monitoring & response drafts
- ✓ Monthly content calendar
- ✓ Full setup & onboarding included
Competitive Pricing Analysis
See how REXA stacks up against industry alternatives — Zillow Premier Agent, Realtor.com Connections+, Market Leader, BoldLeads, and CINC — across all six pricing tiers. REXA delivers dramatically lower cost-per-lead and industry-leading ROI at every tier.
Social Media Promo Videos
Download these ready-to-post REXA promo clips for your Instagram Reels, Facebook Reels, and LinkedIn feed.
Ready to See REXA Fill Your Calendar?
Stop spending 21 hours a week on manual prospecting. Book a free 30-minute demo and see exactly how REXA will generate qualified appointments in your market — with the full CRM, calendar, and automated reminders included.