The 2026 Real Estate Buyer Persona Report
Discover exactly who is buying right now — their demographics, motivations, online behavior, and what they look for in an agent. Stop guessing. Start closing.
- The #1 buyer profile dominating residential real estate markets right now
- Average price points, preferred property types, and must-have features
- Which online channels today's buyers use to find and choose their agent
- The 3 questions every buyer asks before they commit to an agent
- How top-producing agents are using AI to capture these buyers first
Get Instant Access
Free. No credit card. Delivered to your inbox immediately.
What's Inside the Report
Compiled from MLS data, demographic surveys, and AI-powered market analysis across active residential markets nationwide.
Buyer Demographics
Age, income, household size, and lifestyle profile of today's most active residential buyers.
Property Preferences
Which property types are hottest, what amenities drive decisions, and average days on market by segment.
How They Find Agents
The exact online channels, social platforms, and referral sources buyers use to choose their agent.
Price Point Analysis
Median sale prices, price-per-sqft trends, and the sweet spots for different buyer segments.
2026 Market Forecast
Projected inventory, interest rate impact, and which buyer segments will dominate in 2026.
AI Advantage Playbook
How top agents are using REXA to automate lead capture and follow-up for these exact buyer profiles.
What Agents Are Saying
"I closed 3 deals in 6 weeks using the buyer insights from this report. It completely changed how I position myself."
Maria T.
RE/MAX Agent
"The demographic breakdown alone was worth it. I restructured my entire marketing strategy around the data."
James R.
Coldwell Banker Agent
"Finally — real data on who's buying in my market. This is the competitive edge I've been looking for."
Sandra K.
Independent Real Estate Agent