Real Estate12 agents60 days

Real Estate Agency Closes $2.1M in 60 Days Using REXA AI CRM

Sunshine Realty Group, a boutique real estate agency in The Villages FL, was losing potential buyers and sellers to larger competitors who responded faster and followed up more consistently. Their agents were juggling 80+ leads each in spreadsheets, missing callbacks, and forgetting to follow up with warm prospects. Three agents had left in the past year, citing administrative overload. The team was closing just 6-8 transactions per month despite having a healthy inbound lead volume from Zillow and Realtor.com.

138.00%
ROI

The Challenge

Sunshine Realty Group, a boutique real estate agency in The Villages FL, was losing potential buyers and sellers to larger competitors who responded faster and followed up more consistently. Their agents were juggling 80+ leads each in spreadsheets, missing callbacks, and forgetting to follow up with warm prospects. Three agents had left in the past year, citing administrative overload. The team was closing just 6-8 transactions per month despite having a healthy inbound lead volume from Zillow and Realtor.com.

The Solution

Apps2Grow implemented REXA, the AI-powered CRM built specifically for real estate agents. REXA automatically captured every new lead from Zillow, Realtor.com, and the agency website, then triggered personalized follow-up sequences within 90 seconds of inquiry. The AI dialer called warm leads at optimal times, left pre-recorded voicemails, and sent SMS follow-ups automatically. Agents received a daily priority list showing exactly which leads to call and why, ranked by buying intent signals.

The Results

In the first 60 days, Sunshine Realty Group closed 19 transactions totaling $2.1M in sales volume — a 138% increase over the same period the previous year. Lead response time dropped from an average of 4.2 hours to under 2 minutes. Agent productivity increased by 85%, and all three agents who had previously left were re-hired. The agency expanded from 12 to 18 agents within 6 months, fueled by the increased revenue.

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