Home Services8 employees90 days

Local HVAC Company Generates 240% More Service Calls with AI Cold Email

CoolBreeze HVAC, a family-owned heating and cooling company serving Central Florida, was almost entirely dependent on word-of-mouth referrals and seasonal demand spikes. During slow months (October through February), revenue dropped by as much as 65%. The owner was personally making cold calls 3-4 hours per day with minimal results — a 2% callback rate and a cost per new customer acquisition of over $420. The business had no systematic way to reach commercial property managers, HOAs, or new homeowners in their service area.

240.00%
ROI

The Challenge

CoolBreeze HVAC, a family-owned heating and cooling company serving Central Florida, was almost entirely dependent on word-of-mouth referrals and seasonal demand spikes. During slow months (October through February), revenue dropped by as much as 65%. The owner was personally making cold calls 3-4 hours per day with minimal results — a 2% callback rate and a cost per new customer acquisition of over $420. The business had no systematic way to reach commercial property managers, HOAs, or new homeowners in their service area.

The Solution

Apps2Grow built a targeted B2B outreach campaign using the Batch Lead Generator to identify property managers, HOA directors, and facilities managers within a 40-mile radius. We crafted a 4-step cold email sequence highlighting CoolBreeze preventive maintenance plans, energy savings guarantees, and emergency response times. The Social Media on Autopilot tool simultaneously published daily tips, seasonal reminders, and before/after photos across Facebook and Instagram to build local brand awareness and trust.

The Results

Over 90 days, CoolBreeze received 847 new service inquiry emails, booked 312 service calls, and signed 28 new commercial maintenance contracts worth $184,000 in recurring annual revenue. Their off-season revenue increased by 240% compared to the prior year. Cost per new customer acquisition dropped from $420 to $67. The owner now spends zero time on cold calling and has hired two additional technicians to handle the increased workload.

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